WEBVTT
1
00:00:00.600 --> 00:00:03.200
From our studios in Los Angeles and Tampa. This is
2
00:00:03.319 --> 00:00:05.799
Green Tagged Theme Park and thirty. I'm Philip and I'm
3
00:00:05.879 --> 00:00:09.119
joined as always by my delightful yet a little tired
4
00:00:09.160 --> 00:00:13.240
this week cost Scott des Druggy of Scott Swinston created
5
00:00:13.279 --> 00:00:16.440
Development and on Green tag Each week we look at
6
00:00:16.480 --> 00:00:18.440
the top news and we pick the stories that we
7
00:00:18.480 --> 00:00:20.920
think are the most important for the theme park professionals,
8
00:00:20.960 --> 00:00:23.640
and we try and discuss why they're important. And this
9
00:00:23.679 --> 00:00:25.760
week we're going to start off with the news that
10
00:00:25.800 --> 00:00:29.480
I think has not really got the right amount of attention,
11
00:00:30.079 --> 00:00:32.560
which is the Disney layoffs, and then we'll see what
12
00:00:32.600 --> 00:00:34.920
else we get to. But maybe we'll talk a little
13
00:00:34.920 --> 00:00:38.439
bit about Disney's new plan for how to mitigate weather impacts,
14
00:00:38.439 --> 00:00:45.079
which does not include actual shade. So anyway, Scott just
15
00:00:45.119 --> 00:00:47.799
got back from a trip in Knoxville. He just landed
16
00:00:47.840 --> 00:00:50.399
and he's here for all of you to record the show.
17
00:00:50.840 --> 00:00:53.600
So it's a little loopy this week, but that we
18
00:00:53.679 --> 00:00:54.679
will carry through.
19
00:00:55.560 --> 00:00:57.479
We will muddle through. I mean, let's face it, you
20
00:00:57.479 --> 00:00:59.719
know you've seen us. Those of you who've listened to
21
00:00:59.799 --> 00:01:01.240
us are watched us for a while. You've seen us
22
00:01:01.240 --> 00:01:03.880
be loopy before, so this will be nothing new, and
23
00:01:03.960 --> 00:01:05.879
I will do my best to stay as focused and
24
00:01:05.920 --> 00:01:08.040
as I told Philip just before we started recording, I
25
00:01:08.040 --> 00:01:10.400
will try to stay as focused and awake as I
26
00:01:10.439 --> 00:01:13.319
possibly can. So if I doze off, it's not because
27
00:01:13.359 --> 00:01:16.599
your company is dull. It is simply because I'm tired.
28
00:01:17.200 --> 00:01:20.120
That's all there's Now, you make it a really great
29
00:01:20.120 --> 00:01:22.680
show too. Who knows? Who knows what I'm gonna say either,
30
00:01:23.040 --> 00:01:24.599
So they could be one of the other. We'll see.
31
00:01:24.640 --> 00:01:27.640
We'll find out there's a spinish espresso joke somewhere in there,
32
00:01:27.760 --> 00:01:31.799
but well, I should have just another sip. There we go.
33
00:01:31.959 --> 00:01:34.640
Okay, we have to get it into every episode. Okay,
34
00:01:34.719 --> 00:01:40.200
let's to the news. So Disney. I'm sure everybody listening
35
00:01:40.200 --> 00:01:42.640
to this has seen this story pop up in their
36
00:01:42.680 --> 00:01:45.200
feed on some platform or other, and I think that
37
00:01:45.319 --> 00:01:49.400
most people are framing it incorrectly. So I'm going to
38
00:01:49.480 --> 00:01:51.599
try and do my best to frame it in the
39
00:01:51.760 --> 00:01:54.239
larger context. We've all heard at this point that Disney
40
00:01:54.319 --> 00:01:56.319
is laying off a thousand employees as part of its
41
00:01:56.359 --> 00:01:59.439
ongoing reorganization. First thing is this has been going on
42
00:01:59.519 --> 00:02:02.920
since before tomorrow, so it's not his exact you know.
43
00:02:03.040 --> 00:02:05.359
It's like people are saying it's his thing, but it's not.
44
00:02:05.480 --> 00:02:07.120
It actually has been going on for much longer. This
45
00:02:07.239 --> 00:02:10.479
part of their larger reorganization, and it's not impacting the
46
00:02:10.479 --> 00:02:17.479
theme parks at all. It's all marketing, awards, publicity departments, film, streaming, television, cable.
47
00:02:17.680 --> 00:02:20.360
The parks operations and live entertainment are not being impacted
48
00:02:20.360 --> 00:02:23.319
at all. It's part of a larger pattern actually where
49
00:02:23.400 --> 00:02:27.560
we have seen all of Disney's digital plays kind of
50
00:02:28.080 --> 00:02:30.919
not really work. And this is a recent thing, so
51
00:02:31.000 --> 00:02:31.919
this is a larger context.
52
00:02:32.000 --> 00:02:32.159
Right.
53
00:02:32.199 --> 00:02:36.039
If you remember back that Disney invested in Epic Games,
54
00:02:36.039 --> 00:02:38.280
so they also had a partnership going on with Sora
55
00:02:38.680 --> 00:02:42.360
so that people could generate little AI videos with some
56
00:02:42.400 --> 00:02:44.919
of the characters. Well, Sora was killed a few weeks ago,
57
00:02:45.080 --> 00:02:47.159
was just shut down. They didn't even tell Disney, they
58
00:02:47.199 --> 00:02:49.280
just like shut it down. And then they told Disney
59
00:02:49.280 --> 00:02:51.759
like an hour before they announced the put out of
60
00:02:51.759 --> 00:02:54.039
the press release about it, and so open Aye just
61
00:02:54.120 --> 00:02:57.879
killed that. And then Epic Games, who Disney had invested
62
00:02:57.960 --> 00:02:59.879
a billion and a half in back in twenty twenty
63
00:02:59.879 --> 00:03:03.759
five to work on like a Disney area and Disney,
64
00:03:03.960 --> 00:03:07.479
you know through line for gaming, they're having a bad
65
00:03:07.719 --> 00:03:10.360
time right now. They laid off twenty percent of their
66
00:03:10.360 --> 00:03:12.680
workforce and they're blaming a slump that's about twenty five
67
00:03:12.719 --> 00:03:16.120
percent in players on their game, and that's part of
68
00:03:16.120 --> 00:03:20.000
a larger pattern. Gaming large is contracting right now. Sony
69
00:03:20.199 --> 00:03:22.159
had to raise the price or PlayStation five by one
70
00:03:22.240 --> 00:03:25.080
hundred dollars, which people are not happy about. And Nintendo
71
00:03:25.159 --> 00:03:27.800
cut production of its flagships, which two console thirty three
72
00:03:27.840 --> 00:03:31.520
percent after we call today sales. So it's also seening
73
00:03:31.560 --> 00:03:35.479
week are spending just across the board, So that is
74
00:03:35.520 --> 00:03:38.120
part of the larger again pattern of where people are
75
00:03:38.120 --> 00:03:39.560
spending and how that money is all working. But what
76
00:03:39.599 --> 00:03:42.240
I'm saying is this is the context right where right
77
00:03:42.240 --> 00:03:44.400
now the only thing working for Disney really is the
78
00:03:44.400 --> 00:03:48.120
theme parks, and they're some some of the streaming, right
79
00:03:48.439 --> 00:03:52.759
not as much as the physical experiences and those ips
80
00:03:52.800 --> 00:03:56.000
that they're taking through physical experiences. So that's the context
81
00:03:56.039 --> 00:03:58.360
where Disney has had these bets and the bets have
82
00:03:58.400 --> 00:04:01.560
not worked, and they laying off people, but not in
83
00:04:01.599 --> 00:04:04.680
the theme park division. And I think this is all
84
00:04:05.360 --> 00:04:09.280
part of the larger shift that Scott has talked about,
85
00:04:09.319 --> 00:04:11.639
and we've talked about on the show multiple times about
86
00:04:11.639 --> 00:04:17.839
where you're going from where Disney had started with the movie.
87
00:04:18.120 --> 00:04:19.839
You know, like snow White, you start with the movie
88
00:04:20.000 --> 00:04:21.439
and then you take that and it goes through its
89
00:04:21.439 --> 00:04:23.199
old flywheel and it ends up in the parks at
90
00:04:23.199 --> 00:04:27.240
some point. And now it's more of almost invert of that,
91
00:04:27.279 --> 00:04:29.199
where they're spending attention on the parks and they're trying
92
00:04:29.199 --> 00:04:31.519
to figure out how they can promote the parks through
93
00:04:31.759 --> 00:04:35.240
their media content distribution. And my last thing here is
94
00:04:36.000 --> 00:04:39.879
it's interesting that also this week we saw Meel Wolfe's
95
00:04:39.920 --> 00:04:42.519
new CEO choice. They spent a year trying to find
96
00:04:42.519 --> 00:04:44.800
a new CEO and they chose the CEO with no
97
00:04:45.639 --> 00:04:49.319
attractions experience. This is the CEO that comes from technology
98
00:04:49.920 --> 00:04:53.800
and integration, and it comes from meta, comes from gaming,
99
00:04:54.040 --> 00:04:56.279
comes from some of these places that are having struggles,
100
00:04:56.399 --> 00:05:00.279
but has experienced taking IP and pushing it out into
101
00:05:00.360 --> 00:05:03.519
broader experiences. And he even referenced in his LinkedIn posts
102
00:05:03.560 --> 00:05:05.680
about how my job is to make sure millions more
103
00:05:05.680 --> 00:05:08.319
people get to feel that way, the way that they
104
00:05:08.399 --> 00:05:11.160
walk in and have the wonder at the seeing meal
105
00:05:11.199 --> 00:05:13.519
with the first time, why they walk through our portals
106
00:05:13.560 --> 00:05:17.160
or encounter Malwolf in entirely new ways. And they're basically
107
00:05:17.160 --> 00:05:19.319
talking about the same strategy that Disney is mirroring, where
108
00:05:19.319 --> 00:05:21.399
they're going to be taking content that is generated from
109
00:05:21.439 --> 00:05:24.839
the live experiences and pushing it out across other platforms.
110
00:05:25.360 --> 00:05:28.120
So, Scott, what say you about this?
111
00:05:28.279 --> 00:05:32.160
Should we care about Disney's layoffs or are people overreacting?
112
00:05:32.480 --> 00:05:35.240
What's what do you think? Well, anytime you say layoff,
113
00:05:35.279 --> 00:05:38.839
people overreact, So so that's just a given. I think
114
00:05:39.399 --> 00:05:42.319
what this what this says to me, and I agree
115
00:05:42.319 --> 00:05:44.639
with absolutely everything that you said. I think that it
116
00:05:44.759 --> 00:05:48.120
is clearly not it's not saying that the Disney theme
117
00:05:48.160 --> 00:05:50.920
parks are a challenge. In fact, it's saying that the
118
00:05:50.920 --> 00:05:53.360
Disney theme parks are the saving grace for the company
119
00:05:53.360 --> 00:05:56.839
at the moment, and that so they're they're they're not
120
00:05:56.920 --> 00:05:59.439
really laying off there, just right sizing, And I really
121
00:05:59.439 --> 00:06:01.959
hate that term, having been the victim of right sizing
122
00:06:01.959 --> 00:06:04.839
in the past. Pivoting, but pivot to a new direction,
123
00:06:05.399 --> 00:06:09.600
pivot in a new direction. Yes, yes, putting, I mean
124
00:06:09.800 --> 00:06:12.439
invest investing, shooting where the ducks are flying, investing where
125
00:06:12.439 --> 00:06:17.199
the where the money is being made. And reducing where
126
00:06:17.240 --> 00:06:20.319
it's not being made now. I also but it also
127
00:06:20.560 --> 00:06:25.600
to me in a much broader scope, is showing how
128
00:06:25.680 --> 00:06:29.319
quickly things change. Because you know, you have probably heard
129
00:06:29.399 --> 00:06:31.879
us say on this show that the next big ips
130
00:06:31.879 --> 00:06:34.399
are going to come from gaming. Well, gaming has already
131
00:06:34.720 --> 00:06:38.519
has already seen it's I won't say it's gone, it's not,
132
00:06:38.879 --> 00:06:41.720
but it's seen its zenith. And I think what happened
133
00:06:41.839 --> 00:06:45.079
was everybody followed our advice. No, everybody felt the same
134
00:06:45.079 --> 00:06:47.199
way that this is exactly where we needed to go.
135
00:06:47.560 --> 00:06:52.160
So so much was diverted into the gaming world and
136
00:06:52.839 --> 00:06:57.839
into the whole AI vibe that the product, the quality
137
00:06:57.879 --> 00:07:02.480
of the product either went down or completely saturated the market.
138
00:07:02.600 --> 00:07:04.800
And the moment you saturate any market, that's when things
139
00:07:04.800 --> 00:07:06.720
start to change, that's when things start to go down.
140
00:07:07.079 --> 00:07:10.639
So the trick is to be one step ahead of that,
141
00:07:11.279 --> 00:07:15.199
you know. And I think and I said it even
142
00:07:15.240 --> 00:07:17.040
when we were talking about gaming and how important it
143
00:07:17.160 --> 00:07:19.600
was to the industry as a whole. But even back then,
144
00:07:19.639 --> 00:07:22.800
I said, people want things to do. That's the one
145
00:07:22.800 --> 00:07:24.519
thing that COVID taught us, or one of the things
146
00:07:24.519 --> 00:07:27.279
that COVID taught us, is that people want things to do,
147
00:07:27.800 --> 00:07:31.639
not just look at on a screen. That is very
148
00:07:31.639 --> 00:07:34.519
important screen stuff. You know, people live on their phones,
149
00:07:34.560 --> 00:07:36.360
they live on their laptops, they live on their on
150
00:07:36.399 --> 00:07:41.959
their tablets. That's fine, I get that. But because that
151
00:07:41.959 --> 00:07:45.199
that is becoming so commonplace. You know, you can go
152
00:07:45.240 --> 00:07:48.439
through you can go through an entire universe on your phone.
153
00:07:49.319 --> 00:07:51.800
But because you can do it on your phone, the
154
00:07:51.839 --> 00:07:55.399
ability to do it in real life is all the
155
00:07:55.439 --> 00:07:59.480
more special now. So you know, I love the idea
156
00:07:59.639 --> 00:08:04.399
of of the focus shifting back to the live experience,
157
00:08:04.439 --> 00:08:07.120
the focus shifting back to how can we use what
158
00:08:07.160 --> 00:08:10.560
the parks are bringing us in Disney specifically and me
159
00:08:10.600 --> 00:08:13.560
Alwolf as well. How can we use what the activations
160
00:08:13.560 --> 00:08:16.959
in the parks are bringing us and figure out how
161
00:08:16.959 --> 00:08:20.399
to use that as the impetus to expand out from
162
00:08:20.759 --> 00:08:22.920
you know it all what it all comes down to
163
00:08:23.120 --> 00:08:25.399
is what is the most compelling story, What is the
164
00:08:25.439 --> 00:08:29.199
story that people are willing to invest time and money in,
165
00:08:29.759 --> 00:08:31.959
and then how do you take that to multiple platforms.
166
00:08:33.440 --> 00:08:35.720
I'm going through a very interesting thing right now. I'm
167
00:08:35.759 --> 00:08:38.159
one of the I'm one of the adjudicators for the
168
00:08:38.240 --> 00:08:41.759
education sessions for IAPPA and I can't tell you. First
169
00:08:41.799 --> 00:08:43.879
of all, we had more. We've had more submissions this
170
00:08:44.000 --> 00:08:46.639
year than pretty much ever, So anybody who's submitted, thank
171
00:08:46.679 --> 00:08:49.759
you very very much. I appreciate that. I will say, though,
172
00:08:49.799 --> 00:08:54.120
there are more submissions about how to use technology to
173
00:08:54.120 --> 00:08:57.919
gamify things that I've ever seen, and I think that's
174
00:08:57.919 --> 00:09:01.919
a perfect example. It shows that it shows that there
175
00:09:01.960 --> 00:09:05.240
are there is a glut of this out there, and
176
00:09:05.320 --> 00:09:07.039
everybody thinks this is going to be the saving grace.
177
00:09:07.080 --> 00:09:08.279
And I think people think it's going to be the
178
00:09:08.320 --> 00:09:11.960
saving grace because on paper it looks really good. You mean,
179
00:09:12.000 --> 00:09:14.440
I do a one time investment. I don't have to
180
00:09:14.440 --> 00:09:16.799
continue to staff it. I don't have to do maintenance
181
00:09:16.879 --> 00:09:19.159
on physical buildings. I don't have to do maintenance on
182
00:09:19.159 --> 00:09:24.320
physical attractions. It looks really good. The problem is it
183
00:09:24.399 --> 00:09:28.639
hits hard, hits fast, and burns out. It's like, you know,
184
00:09:28.679 --> 00:09:32.200
they say, we've all heard the phrase meteoric rise. Well, yes,
185
00:09:32.759 --> 00:09:34.639
but a media or burns out before it hits the ground.
186
00:09:35.080 --> 00:09:39.399
So we have to recognize that our a meteor rite
187
00:09:40.000 --> 00:09:42.759
burns out before it hits the ground. My science friends
188
00:09:42.759 --> 00:09:44.200
would be really upset with me when I said that,
189
00:09:44.679 --> 00:09:48.519
But it's one of those situations that you really got
190
00:09:48.519 --> 00:09:52.519
to look at it and go, Okay, yes, it's a component,
191
00:09:53.360 --> 00:09:55.440
but the moment we put all of our eggs in
192
00:09:55.480 --> 00:09:59.039
one basket, whether that is live the live element or
193
00:09:59.120 --> 00:10:01.840
the cinematic l which I wouldn't recommend for the next
194
00:10:01.960 --> 00:10:07.159
ten to fifteen years, or the gaming element, I think
195
00:10:07.159 --> 00:10:09.320
what you got to look at is where are the
196
00:10:09.399 --> 00:10:13.399
stories being being created? Where are they being created that
197
00:10:13.600 --> 00:10:17.240
so that in a in a successful way. And what
198
00:10:17.279 --> 00:10:19.039
we're seeing here with Disney right now, and I think
199
00:10:19.039 --> 00:10:20.919
what we're seeing to a certain extent with Meowolf is
200
00:10:21.679 --> 00:10:24.240
the stories, the good stories are being created in the
201
00:10:24.279 --> 00:10:27.120
real world. Now, if there's a way to extend that,
202
00:10:27.600 --> 00:10:32.840
you know, I like the quote from from meal Wolf,
203
00:10:33.120 --> 00:10:36.919
to basically extend that in that encounter from the actual
204
00:10:37.039 --> 00:10:40.399
portals to an entirely new or different way or a
205
00:10:40.440 --> 00:10:42.919
different thing. And Meowolf is always kind of played with
206
00:10:43.279 --> 00:10:45.039
you know what, how are you and how are you
207
00:10:45.960 --> 00:10:49.480
devouring the content? How are you consuming the content? And
208
00:10:50.879 --> 00:10:53.039
so I think it makes sense for them to take
209
00:10:53.559 --> 00:10:57.399
their successful installations and figure out how do we get
210
00:10:57.440 --> 00:11:01.000
these into more people's hands on different platforms. Again, it's
211
00:11:01.080 --> 00:11:03.720
nothing new because it's exactly what Disney did years and
212
00:11:03.799 --> 00:11:05.919
years ago, except they took it from a cinema and
213
00:11:06.279 --> 00:11:09.679
brought it to and brought it to a theme park
214
00:11:09.799 --> 00:11:13.440
and comic books and toys all that stuff. But now
215
00:11:13.480 --> 00:11:15.879
it's just changing that focus a little bit. Where are
216
00:11:16.120 --> 00:11:18.080
and look at you know, look at your universe. If
217
00:11:18.080 --> 00:11:21.720
you are working in a large, a large entertainment corporation,
218
00:11:22.039 --> 00:11:24.840
look at your universe and see which planets are burning
219
00:11:24.919 --> 00:11:28.200
hot right now, and figure out how to use them
220
00:11:28.240 --> 00:11:32.080
as your impetus to spread those stories, to spread those
221
00:11:33.919 --> 00:11:38.879
impactful moments to different areas or different ways. So I
222
00:11:38.919 --> 00:11:40.600
don't think I don't think it's a a I don't
223
00:11:40.600 --> 00:11:43.320
think it's a death knell for you know, gaming or
224
00:11:43.360 --> 00:11:46.080
streaming or anything like that. I think it's just putting
225
00:11:46.120 --> 00:11:49.200
the focus where the the impetus and the new ideas
226
00:11:49.399 --> 00:11:51.559
are succeeding right now, and that's in the parks.
227
00:11:53.279 --> 00:11:57.159
You know, you mentioned a little bit there about the
228
00:11:57.559 --> 00:12:00.600
some of the gaming ideas and the gamification and the
229
00:12:00.639 --> 00:12:03.200
trends that you're seeing in that with technology, and I
230
00:12:03.399 --> 00:12:07.720
was thinking along similar lines where it's like I think
231
00:12:07.919 --> 00:12:12.440
the theme parks have seemed to get inspiration from the
232
00:12:12.559 --> 00:12:14.120
gaming world, and I think that the.
233
00:12:15.679 --> 00:12:18.039
Good version of that inspiration is thinking.
234
00:12:17.840 --> 00:12:21.600
About why should guests come back to the area that
235
00:12:21.799 --> 00:12:25.000
this area, because that's in essence a game. It's like,
236
00:12:25.919 --> 00:12:27.960
why would you turn it on every day when you
237
00:12:27.960 --> 00:12:29.240
have so much competition on your phone?
238
00:12:29.440 --> 00:12:30.639
Why do you keep logging in?
239
00:12:31.039 --> 00:12:33.240
You know? And the old reminds me of dual lingo.
240
00:12:33.279 --> 00:12:37.279
My dual English streak is really long, and it is
241
00:12:37.840 --> 00:12:39.919
like horrifying at this point. It's probably something I need
242
00:12:39.960 --> 00:12:41.519
to get to talk about in therapy. But you know,
243
00:12:41.559 --> 00:12:44.639
it's that idea of there's this like reminder and that
244
00:12:44.679 --> 00:12:46.720
you know those little things and it changes and it's
245
00:12:46.799 --> 00:12:49.720
that little It's like, there's a good example of these
246
00:12:49.720 --> 00:12:52.399
people where there's enough changes and there's enough reminders and
247
00:12:52.440 --> 00:12:55.360
there's enough little little elements in there that bring you
248
00:12:55.440 --> 00:12:57.879
back in. I think the good part that the theme
249
00:12:57.919 --> 00:12:59.879
parts have taken is the idea of how do we
250
00:13:00.360 --> 00:13:03.639
how do we make the in person experiences more engaging?
251
00:13:03.919 --> 00:13:06.639
How do we give people things to do? Then, how
252
00:13:06.679 --> 00:13:08.759
do we give people like reasons to talk about those
253
00:13:08.840 --> 00:13:12.480
things with their friends, and how do we encourage them
254
00:13:12.840 --> 00:13:14.679
to come back? Because it doesn't have to be a
255
00:13:14.679 --> 00:13:17.320
big change, but something is going to change, So it's
256
00:13:17.360 --> 00:13:18.720
not going to just be that they're not going to
257
00:13:18.759 --> 00:13:21.039
get bored if they come back again to our park,
258
00:13:21.080 --> 00:13:22.799
And how do we keep And I think those things
259
00:13:22.919 --> 00:13:26.559
are probably the good ideas I think to your point,
260
00:13:26.720 --> 00:13:28.279
or maybe you didn't say this, but what I was
261
00:13:28.320 --> 00:13:30.320
thinking when you were talking was, you know, leaning too
262
00:13:30.440 --> 00:13:33.559
much into the gamification. Then what it does is it
263
00:13:34.639 --> 00:13:37.759
lowers the moat. Right, the moat that we have is
264
00:13:37.879 --> 00:13:40.519
we have a physical space that brings people together. If
265
00:13:40.559 --> 00:13:43.120
you become a game, then you've lost your moat. And
266
00:13:43.240 --> 00:13:45.480
so how do you bring the good from the gaming
267
00:13:45.600 --> 00:13:49.840
that encourages that? But without compromising? What is your strategic
268
00:13:49.879 --> 00:13:51.159
advantage that?
269
00:13:51.320 --> 00:13:53.960
Yeah, it's a very well, very well put that's very
270
00:13:54.000 --> 00:13:56.120
well put. Yes, that's exactly what I was leaning into,
271
00:13:56.200 --> 00:14:01.840
but not necessarily able to eloquently explain it. Yes, if
272
00:14:01.840 --> 00:14:03.679
you become just a game, you're no longer a theme park,
273
00:14:04.440 --> 00:14:06.879
and therefore people will stop coming to your theme park
274
00:14:06.919 --> 00:14:09.639
and just play your game. A good example. It's interesting
275
00:14:09.679 --> 00:14:14.840
because I've I've gotten involved with a couple of online
276
00:14:15.440 --> 00:14:17.720
just online groups on Facebook because you know, I'm old
277
00:14:18.159 --> 00:14:22.759
and looking at coming it's it's adults who enjoy theme
278
00:14:22.799 --> 00:14:25.000
parks in Orlando, and there's a couple of different groups,
279
00:14:25.320 --> 00:14:27.120
and they're always asking about, you know, what should we do?
280
00:14:27.240 --> 00:14:29.399
How is it worth doing this? Is it worth doing that?
281
00:14:31.000 --> 00:14:32.519
And one of the things that has come up with
282
00:14:32.639 --> 00:14:37.720
a great deal of discussion now are the Harry Potter
283
00:14:37.799 --> 00:14:40.480
wands and the and the and the next generation of
284
00:14:40.480 --> 00:14:43.320
the Harry Potter wands. And people are asking are they,
285
00:14:43.639 --> 00:14:46.720
are they valid? Are they And what seems to be
286
00:14:46.799 --> 00:14:50.559
the answer is, if you are a seasoned pass holder,
287
00:14:51.519 --> 00:14:54.600
they're a great thing to make each time you visit
288
00:14:54.679 --> 00:14:58.840
something new, which I think is really smart. Now, are
289
00:14:58.919 --> 00:15:02.240
they something that is going to everybody who comes there
290
00:15:02.320 --> 00:15:07.080
once every ten years. Probably not, because it's actually pulling
291
00:15:07.120 --> 00:15:09.639
you away from the major attractions that they spent the
292
00:15:09.720 --> 00:15:14.200
vast majority of their dollars on. But it's an added element.
293
00:15:14.519 --> 00:15:18.320
It's a secondary It's like a countermelody. It's the harmony
294
00:15:18.360 --> 00:15:20.559
or the countermelody that holds the whole thing together. You
295
00:15:20.679 --> 00:15:23.919
can't let it replace what the core product is. But
296
00:15:24.039 --> 00:15:25.440
when you can find a way to use it to
297
00:15:25.559 --> 00:15:27.240
enhance the product and make it so that guests want
298
00:15:27.240 --> 00:15:29.320
to come back over and over and over again. Then
299
00:15:29.840 --> 00:15:33.759
it is a valid part, you know. I think the
300
00:15:33.840 --> 00:15:35.919
biggest challenge we've found in this industry, and I think
301
00:15:35.919 --> 00:15:39.559
in many industries, is we seek a magic bullet. We
302
00:15:39.679 --> 00:15:43.639
seek the one thing that's going to make our world successful,
303
00:15:44.120 --> 00:15:47.720
and things have become way too complex. We don't there's
304
00:15:47.759 --> 00:15:49.360
no such thing as a magic bullet. There is no
305
00:15:49.480 --> 00:15:53.200
one technology, there's no one ism or idiom that's going
306
00:15:53.240 --> 00:15:55.480
to make it so that people are all of a sudden,
307
00:15:55.519 --> 00:15:57.200
your parks all of a sudden going to be successful.
308
00:15:57.679 --> 00:16:01.399
Just because you added gamification or immersiveness or any of
309
00:16:01.440 --> 00:16:03.440
the other buzz bingo words that you want to throw
310
00:16:03.480 --> 00:16:05.759
out there, it does not mean you're going to be successful.
311
00:16:06.240 --> 00:16:09.399
These are all tools, you know, once you get Once
312
00:16:09.480 --> 00:16:11.440
you get a box of crayons, you have to then
313
00:16:11.559 --> 00:16:14.279
color in the picture. You can't just say I've got
314
00:16:14.320 --> 00:16:16.799
the red crayon, so we're going to be successful. That's
315
00:16:16.840 --> 00:16:20.279
not the way it works. Kids. So I'm not going
316
00:16:20.360 --> 00:16:22.799
to say that we should ignore gamification. I'm not going
317
00:16:22.879 --> 00:16:27.159
to say that looking at the digital streaming world is wrong.
318
00:16:27.200 --> 00:16:30.519
I'm just saying we need to based on the guest
319
00:16:30.639 --> 00:16:34.080
engagement with our product. We need to utilize all of
320
00:16:34.120 --> 00:16:37.519
the elements to the in the right proportion to create
321
00:16:37.639 --> 00:16:41.399
something that guests experience and remember the rest of their lives. Yep,
322
00:16:42.320 --> 00:16:49.200
Diversity of experience or i e. Side quests are important. Absolutely, yeah, right,
323
00:16:49.279 --> 00:16:52.639
both both and will and will every guest and be
324
00:16:52.720 --> 00:16:54.200
okay with the fact that every guest won't get the
325
00:16:54.240 --> 00:16:57.759
side quest. That's right, that's right, exactly comfortable with that,
326
00:16:57.840 --> 00:17:01.799
and many companies are not exactly the only the last thing.
327
00:17:01.840 --> 00:17:04.519
I just wanted to underscore there too, I think because
328
00:17:04.519 --> 00:17:06.200
I think we maybe we've glossed over it a little bit,
329
00:17:06.240 --> 00:17:10.559
but it's just about the idea that you know, Disney's
330
00:17:10.640 --> 00:17:14.039
largest moat right now is shifting to theme parks from
331
00:17:14.200 --> 00:17:16.480
its storytelling narrative. And you talked about it a little
332
00:17:16.480 --> 00:17:18.000
bit where you're saying when you said, where are the
333
00:17:18.000 --> 00:17:20.920
stories being created in a successful way? I think you
334
00:17:21.000 --> 00:17:22.880
know you probably said that in the context of the
335
00:17:23.000 --> 00:17:25.960
theme park ecosystem, But when I heard that, I was thinking,
336
00:17:26.880 --> 00:17:30.119
that's Disney's problem actually is when you said where stories
337
00:17:30.119 --> 00:17:32.960
being created in a successful way? The thing with today
338
00:17:33.240 --> 00:17:38.319
is that the tools have made it so that everyone
339
00:17:38.440 --> 00:17:41.039
can tell stories and those stories can get out to
340
00:17:41.319 --> 00:17:43.160
much more people than they were in the past. You
341
00:17:43.200 --> 00:17:45.079
don't need a printing press to get your story to
342
00:17:45.160 --> 00:17:47.200
a bunch of people, right, you know when Franklin was like,
343
00:17:47.279 --> 00:17:49.599
I'm gonna you know, printing press and not right, I
344
00:17:49.640 --> 00:17:51.640
mean now you can put it out in a tweet,
345
00:17:51.680 --> 00:17:53.920
you can tell it in vertical video. You can do
346
00:17:54.039 --> 00:17:56.079
it in so many different mediums. And I think that
347
00:17:56.160 --> 00:18:00.440
what is done then is there are stories, good stories
348
00:18:00.480 --> 00:18:02.920
popping up in so many different places. So in a
349
00:18:03.000 --> 00:18:07.319
weird way, it's become like Disney's mote is the theme
350
00:18:07.400 --> 00:18:10.440
parks because there are so there's so much more competition
351
00:18:10.599 --> 00:18:14.440
for good stories literally everywhere, like in Reddit and in
352
00:18:14.599 --> 00:18:18.440
fan fiction and anime and in texting and in tweeting,
353
00:18:18.519 --> 00:18:23.400
and now there's a whole booming genre of AI assisted
354
00:18:23.640 --> 00:18:26.960
vertical video dramas that's taking over China. And you're like,
355
00:18:27.240 --> 00:18:30.000
it's the same story, they just shuffle the characters around.
356
00:18:30.359 --> 00:18:32.799
But it's so I think maybe that's what I heard
357
00:18:32.799 --> 00:18:33.960
when when I when I heard you say that, I
358
00:18:34.079 --> 00:18:35.839
was like, you know, it's actually that's the problem with Disney,
359
00:18:35.960 --> 00:18:39.319
is it. Now they're in competition, more competition for storytelling.
360
00:18:39.519 --> 00:18:41.519
Well, and I think that's true. I think that's true
361
00:18:41.559 --> 00:18:44.119
with everybody, and it has kind of become an equalizer.
362
00:18:44.200 --> 00:18:46.759
So I hate to sound like a broken record, but
363
00:18:46.799 --> 00:18:49.680
you still have to find a compelling way to engage
364
00:18:49.720 --> 00:18:53.440
people in a story. Yeah, that's that's that's the bottom line.
365
00:18:53.440 --> 00:18:55.680
And if anybody could find if there is a magic bullet,
366
00:18:55.720 --> 00:18:58.359
if anybody could find how to do that for absolutely everybody,
367
00:18:58.400 --> 00:19:00.880
which I think is impossible, then that would be the
368
00:19:00.960 --> 00:19:06.480
magic bullet is find engaging ways to tell stories. And
369
00:19:06.839 --> 00:19:09.599
you know, the moment, Unfortunately in the industry, the moment
370
00:19:09.720 --> 00:19:13.039
one thing hits and is successful, everyone shifts to try
371
00:19:13.079 --> 00:19:15.200
to mimic it. Everyone shifts to try to make it.
372
00:19:15.480 --> 00:19:18.240
You know, Oh well, it's uh, let's this is something
373
00:19:18.279 --> 00:19:22.039
that k pop demon Hunters. Oh my god, it's blowing up.
374
00:19:22.039 --> 00:19:23.519
We all got to do our own version of K
375
00:19:23.640 --> 00:19:25.599
pop Demon Hunters, and we got to do it the
376
00:19:25.640 --> 00:19:27.480
same way. We got to have catchy songs that people
377
00:19:27.519 --> 00:19:31.319
want to do in self produced content, and that's the
378
00:19:31.400 --> 00:19:34.039
way to success. And they ignore what they were already
379
00:19:34.079 --> 00:19:36.319
having success with and turn their focus to that, which
380
00:19:36.359 --> 00:19:41.440
doesn't make any sense at all. I think it is
381
00:19:41.480 --> 00:19:45.519
important to recognize what's going on. But you need that variety.
382
00:19:45.839 --> 00:19:47.839
You need that variety in the way that the story
383
00:19:47.920 --> 00:19:50.759
is being told because that will help get you in
384
00:19:50.880 --> 00:19:56.160
the hands, minds, and hearts of a much broader audience. Yeah, okay,
385
00:19:57.440 --> 00:19:59.960
let's I don't know if there's the thing way here,
386
00:20:00.000 --> 00:20:01.960
we're just going to talk about weather. There's a seguay
387
00:20:02.400 --> 00:20:05.599
other things going on at Disney. Yeah, yeah, there we go. Weather.
388
00:20:05.799 --> 00:20:08.880
So we have been ok this has been such an
389
00:20:08.960 --> 00:20:11.440
ongoing conversation about what parks are going to do about
390
00:20:11.440 --> 00:20:14.440
weather and summer's seasons coming in whatever. Anyway, Disney's filed
391
00:20:14.480 --> 00:20:17.799
a new patent for a potential solution to the weather problem.
392
00:20:18.079 --> 00:20:20.559
And no, it's not just adding more shade or water.
393
00:20:21.640 --> 00:20:25.960
What it is is a fancy AI thing, I think
394
00:20:26.559 --> 00:20:29.559
sort of. So basically there's a little diagram which y'all
395
00:20:29.599 --> 00:20:32.519
can't see, but I'm looking. I read through the pole
396
00:20:32.559 --> 00:20:36.119
patent document and from what I understand here, it is
397
00:20:37.480 --> 00:20:41.119
interesting because essentially what it's doing is it's supposed to
398
00:20:41.200 --> 00:20:44.799
be on your phone eventually, so whether it's a standalone
399
00:20:44.799 --> 00:20:46.440
app or it's part of the Disney Experience app or
400
00:20:46.480 --> 00:20:48.599
whatever it is, but essentially this is what's happening. It
401
00:20:48.960 --> 00:20:53.279
is going to use data from the local environment, like
402
00:20:53.519 --> 00:20:56.559
data from the park stuff like like nodes around the
403
00:20:56.599 --> 00:21:01.359
park or whatever, combined with like additional information about the
404
00:21:01.799 --> 00:21:02.720
information locally.
405
00:21:02.839 --> 00:21:04.599
So say like we know that the.
406
00:21:06.359 --> 00:21:08.920
Q line for this ride is you know this hot
407
00:21:09.119 --> 00:21:11.160
and it's this long and you know whatever that kind
408
00:21:11.200 --> 00:21:14.559
of data. It's combining that also with information about you,
409
00:21:15.160 --> 00:21:17.680
so biometric data, how old you are, you know, how
410
00:21:17.799 --> 00:21:20.960
whatever it perceives to be about your health condition, your
411
00:21:21.000 --> 00:21:23.559
current temperature, any of that stuff. And then it combines
412
00:21:23.599 --> 00:21:26.559
that with forecasting local weather. So it's looking at three
413
00:21:26.720 --> 00:21:30.480
at different data nodes to build a context picture that
414
00:21:30.640 --> 00:21:33.160
can adjust in real time. And then what it will
415
00:21:33.240 --> 00:21:36.319
do in theory is automatically adjust the plan for your
416
00:21:36.400 --> 00:21:41.680
day based off of how you individually need to maybe
417
00:21:41.839 --> 00:21:43.160
rest or cool down or whatnot.
418
00:21:43.240 --> 00:21:45.000
So this is fascinating.
419
00:21:45.240 --> 00:21:46.640
This is why it's a pattern right because it's like
420
00:21:46.680 --> 00:21:48.599
never been done before, but it's really fascinating to think about.
421
00:21:49.799 --> 00:21:51.559
I could see a world, you know, you could see
422
00:21:51.559 --> 00:21:55.240
a world and where there it's like an extended version
423
00:21:55.319 --> 00:21:59.359
of the Disney Trip Planner where it uses your data
424
00:21:59.480 --> 00:22:01.039
and everything one with you to say.
425
00:22:01.799 --> 00:22:02.680
You should go to.
426
00:22:04.359 --> 00:22:08.359
Living with the land right now, because you're if you're
427
00:22:08.400 --> 00:22:09.839
going to get too hot, you know, in like ten
428
00:22:09.880 --> 00:22:11.480
minutes you're going to get too hot. Or this this
429
00:22:11.680 --> 00:22:13.599
fast pass you're going to or whatever you're doing is
430
00:22:13.680 --> 00:22:15.079
you know, so you should go here and do this
431
00:22:15.279 --> 00:22:17.039
because it's going to be cool, it's going to be inside.
432
00:22:17.079 --> 00:22:19.000
You can decompress for an hour and then you should
433
00:22:19.000 --> 00:22:20.359
go do this. And you could also see how it
434
00:22:20.359 --> 00:22:24.559
would then be able to adjust for per family, so
435
00:22:24.799 --> 00:22:27.400
the kids who have higher heat endurances versus grandma and
436
00:22:27.480 --> 00:22:30.319
grandpa that have lower heat endurances. It could potentially give
437
00:22:30.599 --> 00:22:34.799
entirely different plans or potentially combine everything together to make
438
00:22:34.839 --> 00:22:37.880
sure that grandpa and grandma can actually do you know,
439
00:22:38.000 --> 00:22:41.240
most of the day with everybody. So that to me
440
00:22:41.400 --> 00:22:43.640
is the most interesting part. Where it's able to use
441
00:22:43.720 --> 00:22:47.920
your data combine with data about the park, using like nodes,
442
00:22:48.079 --> 00:22:50.920
combined with weather data to look at the full picture
443
00:22:51.440 --> 00:22:56.279
and predict what's best for you. Right, or they could
444
00:22:56.279 --> 00:22:58.039
build more jade. But I don't know, maybe I'm crazy.
445
00:22:58.799 --> 00:23:02.759
Well again, I'm not sure. I think there's one other
446
00:23:02.880 --> 00:23:04.960
factor that I'm I'm sure they're not going to put
447
00:23:04.960 --> 00:23:08.319
in a press release. But the other factor is how
448
00:23:08.359 --> 00:23:10.200
do we want to move people around the park. Yes,
449
00:23:10.359 --> 00:23:16.240
I mean Disney is not famous for coming up with
450
00:23:16.319 --> 00:23:21.160
these these great plans, these great ideas that went on
451
00:23:21.319 --> 00:23:22.839
the surface, or the way they put the way they
452
00:23:22.920 --> 00:23:25.559
roll them out to the general public is that they
453
00:23:25.599 --> 00:23:30.279
are here to make your day better, which is probably true,
454
00:23:30.720 --> 00:23:34.119
your day easier, your day simpler. Magic bands started. Actually
455
00:23:34.400 --> 00:23:36.440
you've heard me say it before. Magic bands were actually
456
00:23:36.440 --> 00:23:40.240
started as theft prevention, but so it was to save them.
457
00:23:40.960 --> 00:23:44.039
But it's also this also if people choose to follow it,
458
00:23:44.640 --> 00:23:46.640
will you know, if they if they drink the kool
459
00:23:46.640 --> 00:23:50.960
aid that this this almighty AI program knows more than
460
00:23:51.000 --> 00:23:55.880
I do. People will follow exactly where Disney tells them
461
00:23:55.920 --> 00:23:59.200
to go, which means Disney can control the crowds to
462
00:23:59.559 --> 00:24:05.400
attracts that are underperforming, or attractions that have a food
463
00:24:05.440 --> 00:24:09.359
and beverage component to them, or attractions that have some
464
00:24:09.519 --> 00:24:12.519
sort of upsell component to them. And I don't want
465
00:24:12.519 --> 00:24:17.000
to sound hyper hyper critical of this, because I think
466
00:24:17.200 --> 00:24:19.720
anything you can do to help mitigate weather is fine.
467
00:24:20.200 --> 00:24:22.279
But I still go back to what Philip was saying,
468
00:24:23.559 --> 00:24:26.960
This is lovely now let's build more shade. Yeah, you know,
469
00:24:28.079 --> 00:24:30.599
and it's not just Disney. I mean, obviously the key
470
00:24:30.599 --> 00:24:33.960
offender in Florida right now is epic. So just make
471
00:24:34.000 --> 00:24:37.240
it it's it's Florida. It's going to rain, it's going
472
00:24:37.319 --> 00:24:40.319
to be sunny, and it's going to be hot and humid.
473
00:24:40.799 --> 00:24:43.200
You need to just build your parks with that in mind.
474
00:24:43.359 --> 00:24:44.799
I mean, we're seeing it in the Middle East over
475
00:24:44.839 --> 00:24:47.480
and over and over again. The outdoor parks are closing,
476
00:24:47.920 --> 00:24:51.200
the indoor parks are thriving, you know, or expanding. I
477
00:24:51.240 --> 00:24:54.000
won't say they're thriving at the moment, but because that's
478
00:24:54.359 --> 00:24:56.880
way that's way down the way down the road. But
479
00:24:58.200 --> 00:25:01.759
they're not closing. They're still open, and the other ones
480
00:25:02.119 --> 00:25:06.359
are either have either closed, sold or are struggling to
481
00:25:06.440 --> 00:25:10.200
stay open. So, you know, even Disney's going to build
482
00:25:10.200 --> 00:25:13.400
indoors in the Middle East. So just imagine this is
483
00:25:13.480 --> 00:25:16.480
you know, and people don't realize it, but through the
484
00:25:16.599 --> 00:25:20.319
vast majority of the year, temperatures can get to one
485
00:25:20.400 --> 00:25:24.319
hundred and ten to one hundred and twenty, certainly in
486
00:25:24.359 --> 00:25:27.440
the summer, and then even in the spring and winter
487
00:25:28.160 --> 00:25:30.799
it's still in the eighties and nineties and the sun
488
00:25:30.920 --> 00:25:40.119
is brutal, So they're actually building the parks dictated or
489
00:25:40.519 --> 00:25:46.039
designated dictated by the weather. So yes, I think this
490
00:25:46.200 --> 00:25:49.039
is lovely. I think this is a really nice way
491
00:25:49.160 --> 00:25:51.440
for Disney to say, we just want to make sure
492
00:25:51.480 --> 00:25:54.079
that we are using all the technology we have to
493
00:25:54.160 --> 00:25:56.640
make certain that your day is going to be right
494
00:25:56.759 --> 00:25:58.559
for you based on the weather, based on all of
495
00:25:58.599 --> 00:26:01.039
the elements, all the information that feeding into it, and
496
00:26:01.119 --> 00:26:03.200
then it's going to spit out what your day should
497
00:26:03.200 --> 00:26:04.640
be and it's going to change it in real time
498
00:26:05.079 --> 00:26:07.119
based on you know, how the weather changes. Because I mean,
499
00:26:07.279 --> 00:26:10.480
if you've ever visited Orlando, Florida, it can be raining
500
00:26:10.559 --> 00:26:12.759
on one side of the car and Sonny on the other.
501
00:26:13.920 --> 00:26:18.200
So it it it needs this kind of of you
502
00:26:18.240 --> 00:26:20.559
know when when Philip was saying nodes around the park.
503
00:26:20.680 --> 00:26:25.279
It needs this kind of real data gathering in real
504
00:26:25.359 --> 00:26:28.119
time in the real location. You can't just rely on
505
00:26:28.160 --> 00:26:30.880
the weather because the weather will say it's a thunderstorm
506
00:26:30.920 --> 00:26:33.400
and you'll look outside and you'll go, no, it's still
507
00:26:33.440 --> 00:26:37.400
cloudy over there, but right here it's not. So Yeah,
508
00:26:37.839 --> 00:26:39.960
like I said, I think this is this is a
509
00:26:40.000 --> 00:26:43.160
way for them. Now I'm really gonna sound cynical. This
510
00:26:43.319 --> 00:26:44.880
is a great way for them to go back to
511
00:26:45.000 --> 00:26:47.000
stockholders and say, look, this is what we're doing to51200:26:47.319 --> 00:26:48.359
help with the weather situation.51300:26:48.640 --> 00:26:52.480
Yeah, well I hadn't. I hadn't thought about that. That51400:26:52.799 --> 00:26:55.279
makes a lot of sense, But I was also thinking51500:26:55.400 --> 00:27:01.440
it could be a way. Well, it's like, I don't51600:27:01.480 --> 00:27:04.920
know that I can see a lot of situations where51700:27:04.960 --> 00:27:07.759
this is really useful, even if it just would tell51800:27:07.759 --> 00:27:10.039
you what areas are raining, and what rides are hoping51900:27:10.079 --> 00:27:11.920
and what rids a I mean, there's some basic information52000:27:12.000 --> 00:27:14.079
that would be helpful to everybody that you could get52100:27:14.079 --> 00:27:15.759
at a glance instead of having to walk up all52200:27:15.799 --> 00:27:17.759
the way to the place in question because the parks52300:27:17.759 --> 00:27:19.720
are so big there in Florida.52400:27:19.799 --> 00:27:23.160
But it's right, never go down at major parks, yet52500:27:23.279 --> 00:27:23.920
never happens.52600:27:25.279 --> 00:27:28.400
It's also one of those things that I was thinking, like,52700:27:29.960 --> 00:27:32.200
this almost is like a marketing problem also they're trying52800:27:32.240 --> 00:27:33.119
to solve in.52900:27:33.200 --> 00:27:34.920
A way where it's just.53000:27:37.119 --> 00:27:39.839
You know, I don't know how to say it, but53100:27:40.079 --> 00:27:42.960
it's like I think they're they're trying to say, well,53200:27:43.000 --> 00:27:44.680
you should go over here because it's shaded, or any53300:27:44.720 --> 00:27:47.119
of those things, and or or because this ride is53400:27:47.160 --> 00:27:49.599
indoors or there's air conditioning here or whatever. And it's53500:27:49.680 --> 00:27:53.839
like that could just be like a marketing message, right,53600:27:53.920 --> 00:27:55.359
Why does it have to be in a whole app53700:27:55.440 --> 00:27:58.119
and then the whole idea, which's a little to me.53800:27:58.200 --> 00:28:00.680
It's interesting that the first of all, and it's presuming53900:28:00.759 --> 00:28:02.640
that everyone who needs this is going to be using54000:28:02.680 --> 00:28:04.960
it and also giving it the biometric data, which we54100:28:05.079 --> 00:28:07.319
know doesn't happen. We know there's usually one person in54200:28:07.359 --> 00:28:09.039
the group that does everything and no one else even54300:28:09.119 --> 00:28:11.039
has the app. So I'm not sure how useful that's54400:28:11.039 --> 00:28:12.359
going to be. It's gonna be tied to that one54500:28:12.359 --> 00:28:14.279
person and not Grandma because Grandma's not going to be54600:28:14.319 --> 00:28:15.759
the one tied into the app. She's not going to54700:28:15.799 --> 00:28:17.799
be using the app. I'm just I'm just I'm I54800:28:17.839 --> 00:28:19.599
don't know about that. And it also to me, it's54900:28:19.680 --> 00:28:21.480
like this is almost more like they're trying to solve55000:28:21.519 --> 00:28:23.920
a marketing program, a marketing problem with AI, Like the55100:28:23.960 --> 00:28:26.799
marketing problem is like make sure that people know where55200:28:27.039 --> 00:28:29.880
what rides hyper conditioning, where if they need to cool down,55300:28:29.920 --> 00:28:32.319
they can do that, and then it's like trust people55400:28:32.440 --> 00:28:34.839
to know that when they are feeling like they're going55500:28:34.920 --> 00:28:39.480
to have heat stroke, that they will stop walking in55600:28:39.559 --> 00:28:43.119
the sun or carry an umbrella or something. Right, you know,55700:28:43.200 --> 00:28:46.400
I think I think, to me, where that's the to me,55800:28:46.480 --> 00:28:48.079
that seems like a simpler way to do it. Is55900:28:48.799 --> 00:28:52.400
that attacking that portion of it? But maybe you're right,56000:28:52.480 --> 00:28:54.680
maybe it is actually really just about moving people around.56100:28:54.799 --> 00:28:57.000
But then again, if again, if only one person in56200:28:57.000 --> 00:28:57.759
a group is using.56300:28:57.599 --> 00:29:00.400
The app, is even really going to I don't know, well,56400:29:00.559 --> 00:29:02.279
And you have to kind of look at in a56500:29:02.359 --> 00:29:06.079
family group, if you say you have your your we'll56600:29:06.119 --> 00:29:08.200
go with the standard. Say you've got mom, dad, two kids,56700:29:09.480 --> 00:29:13.599
who's going to be using the app? Which one of them? Mom? Right? Okay?56800:29:14.039 --> 00:29:16.000
So and it's great because moms are the ones who56900:29:16.039 --> 00:29:18.480
makes the decisions anyway. Moms are the ones who decide57000:29:18.480 --> 00:29:20.279
when you have lunch. Moms are the ones who decide57100:29:20.480 --> 00:29:23.519
which attractions are too much for the little ones. Mom.57200:29:23.799 --> 00:29:27.039
Mom is the And again I know we're gonna get57300:29:27.079 --> 00:29:29.000
we're gonna get letters, and people are gonna say no, no,57400:29:29.160 --> 00:29:33.000
nowa day no. But it's generally speaking, if you can57500:29:33.079 --> 00:29:34.759
win mom over, you can win the family over. So57600:29:34.839 --> 00:29:37.640
it's like a planning assistant for mom. It's a planning57700:29:37.640 --> 00:29:40.839
assistant for mom, assuming that mom is the one that's57800:29:40.920 --> 00:29:45.880
using the app. I if you can get all the57900:29:45.920 --> 00:29:48.960
biometric data, that's great, that's wonderful. Then you have to58000:29:49.000 --> 00:29:50.400
make sure that mom is going to listen to what58100:29:50.480 --> 00:29:53.400
the app tells her to do. That's true, you know,58200:29:53.880 --> 00:29:55.599
you really now if they really want to take this58300:29:55.680 --> 00:29:58.200
to the next level. And again this is just coming out,58400:29:58.240 --> 00:30:00.920
but here's for all the disa any folks who are listening.58500:30:02.359 --> 00:30:05.160
The next thing to do is, in order to genuine58600:30:05.319 --> 00:30:09.160
to genuinely move people from one location to another, give58700:30:09.200 --> 00:30:13.039
them incentive to do it. Incentivize the app. So it's like,58800:30:13.400 --> 00:30:15.799
now is the time. Now is the time for you58900:30:15.920 --> 00:30:18.519
to sit down and have a bite to eat, because59000:30:18.519 --> 00:30:20.680
you've been walking around for three hours. We will give59100:30:20.720 --> 00:30:23.440
you a for the next forty five minutes. We'll give59200:30:23.440 --> 00:30:25.680
you a fifteen percent discount at this restaurant and this59300:30:25.759 --> 00:30:28.119
restaurant which you're sitting down. That's cool. I like that.59400:30:28.440 --> 00:30:32.359
See that would starts incentivizing, so that would work, or.59500:30:33.880 --> 00:30:36.960
Just a sign that's like free ac this way, you know,59600:30:37.079 --> 00:30:39.119
but disneyfied so that it's you know, within.59700:30:39.000 --> 00:30:40.599
But again, if you really want them to, if you59800:30:40.640 --> 00:30:42.480
really want to move them around the parks to get59900:30:42.519 --> 00:30:44.759
into places where they will be more comfortable. Yeah, they60000:30:44.839 --> 00:30:47.160
have to have some sort of incentive other than I60100:30:47.319 --> 00:30:51.359
recommend that you go here. Yeah. So that's that's that's60200:30:51.480 --> 00:30:54.440
my two cents and and that's our thirty minutes. So60300:30:54.559 --> 00:30:57.319
we're we're done. We're done with this show for the week.60400:30:57.359 --> 00:30:59.720
That would buy very quickly, actually, or I slept through60500:30:59.720 --> 00:31:02.640
half of it and missed it. I don't know. But anyway, guys,60600:31:02.799 --> 00:31:05.519
thank you so very much, really do appreciate it. A60700:31:06.240 --> 00:31:08.160
couple of people have been asking where do you get60800:31:08.200 --> 00:31:11.759
your own spinach espresso stuff once again at zazzle dot com.60900:31:11.960 --> 00:31:14.480
Just go to zazzle dot com search Spinach Espresso and61000:31:14.559 --> 00:31:16.880
you'll see the stupid stuff that I put up there. Anyway,61100:31:17.240 --> 00:31:19.880
once again on behalf of Philipernandez with Gantam Lighting and61200:31:19.920 --> 00:31:22.559
Control and myself Scott Swinsa with Scott Swinson Creative Development.61300:31:22.680 --> 00:31:24.720
This is Green Tag Theme Park in thirty and we61400:31:24.799 --> 00:31:26.200
will see you next week
