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Why Universal's Rebrand Matters for Themed Entertainment

Universal announces a rebrand as their expansion in Texas is approved. Meanwhile, Disney is hitting a price ceiling due to a lack of demand for the Galactic Starcruiser.

00:00 Universal Rebrands to Become Universal Destinations & Experiences
09:25 Universal Park in Texas is Approved
13:06 Peppa Pig Theme Park coming to North Richland Hills, Texas
18:18 Star Wars: Galactic Starcruiser to downgrade to partial weeks this fall

SOURCES
Universal: https://corporate.universalparks.com/universal-destinations-experiences-announcement/
Texas: https://www.cbsnews.com/texas/news/frisco-approves-universal-studios-theme-park/
Peppa Pig: https://attractionsmagazine.com/second-peppa-pig-theme-park-opening-in-texas-in-2024
Disney: https://attractionsmagazine.com/star-wars-galactic-starcruiser-downgrade-partial-operation/
https://www.cnbc.com/video/2023/03/09/disneys-bob-iger-details-plans-at-morgan-stanleys-tmt-conference.html

ABOUT GREEN TAGGED
Green Tagged is An insider’s take on the theme park and themed entertainment industry trends. Green Tagged Covers the Top Theme Park News from each week. From theme parks to zoos, aquariums, and haunted houses, we scour the world for what you need to know. We may not have all the answers, but we ask the right questions. Green Tagged is hosted by Philip Hernandez and Scott Swenson, both ICAE Certified professionals in the themed entertainment design space.