Halloween Horror Nights (HHN) kicked off at Universal Studios Orlando this weekend. As the largest Halloween event in the world, HHN is a significant revenue generator for Universal, inspiring similar seasonal offerings at attractions worldwide.
However, this year’s event falls short of expectations. Could the impending opening of Epic Universe be stretching the team too thin? Or is Universal experimenting with a lower-budget experience to see how it impacts sales? In this video, Scott and Philip break down the highlights and challenges of HHN 2024.
