Could Universal's Fan Fest Nights Define the Future of Hard-Ticketed Events? Joining Star Trek, Back to the Future, and Dungeons & Dragons are anime experiences from One Piece and Jujutsu Kaisen, expanding Universal’s reach into mainstream and niche fandoms. These additions leverage the studio’s scenic expertise and offer fans unique, interactive content. Universal’s "immersive pop-up" event strategy could shift theme parks' operations. Plus, a deep dive into the revitalization of Dark Harbor, with its larger footprint, modernized approach, and efforts to broaden Halloween’s appeal to a wider audience.
0:00 - Introduction
1:30 - Universal Fan Fest Nights Overview
4:15 - Anime Expansions: One Piece & Jujutsu Kaisen
6:50 - Star Trek, Back to the Future, and Dungeons & Dragons Experiences
10:05 - Immersive Pop-Up Events Strategy
12:30 - Impact on Hard-Ticketed Events
15:20 - Dark Harbor Revitalization
18:45 - Modernizing Dark Harbor and Expanding Appeal
21:10 - Could This Be the Future of Halloween Events?
24:00 - Final Thoughts and Takeaways
