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Universal’s EPIC Bet on Pricing

The Mega Movie Parade opened to much fanfare at Universal Studios Orlando, two years after the previous daytime parade, Universal’s Superstar Parade, which closed in 2022. The parade targets a broader demographic and signals Universal’s continued testing to balance pricing and investment. Two more ways Universal is trying to find a balance include the express for Multi-Night Halloween Horror Nights tickets that have sold out and the ticket policy announcement for EPIC Universe.

00:00 The Mega Movie Parade
11:30 EPIC Universe Tickets
18:55 HHN tickets are selling out
28:28 Lighting lane Policy Changes

SOURCES:
Mega Movie Parade at USO: https://www.themeparkinsider.com/flume/202407/10334/
Photos: https://attractionsmagazine.com/universal-mega-movie-parade-photos/
Epic Universe: No single-day tickets or park hopping at first
https://attractionsmagazine.com/universal-epic-universe-tickets/
Big changes are coming to Walt Disney World's Lightning Lanes
https://www.themeparkinsider.com/flume/202406/10307/

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Green Tagged is An insider’s take on the theme park and themed entertainment industry trends. Green Tagged Covers the Top Theme Park News from each week. From theme parks to zoos, aquariums, and haunted houses, we scour the world for what you need to know. We may not have all the answers, but we ask the right questions. Green Tagged is hosted by Philip Hernandez and Scott Swenson, both ICAE Certified professionals in the themed entertainment design space.