In this week's Green Tagged, Philip and Scott dive into Six Flags' Q3 earnings report and their new three-year plan, "Project Accelerate." With attendance dipping slightly but per capita spending climbing, Six Flags has pivoted to a revenue-over-quantity strategy—a trend echoing the broader theme park industry. Project Accelerate aims to boost attendance to 55 million guests and reach a 35% Modified EBITDA margin by 2027. However, as Philip and Scott discuss, the plan lacks specific, measurable goals and a Big Hairy Audacious Goal. Is this strategy bold enough to inspire transformation, or does it fall short? Join the conversation and let us know if you think Six Flags is on the right path!
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00:00 Introduction to Six Flags Q3 Earnings
00:31 Revenue Down, Per Cap Spending Up
02:51 Slight Attendance Drop Explained
06:18 Project Accelerate Overview
06:56 The 3-Year Vision: Project Accelerate Goals
08:38 Higher Per Cap, Lower Attendance Balance
10:26 Portfolio Optimization and Potential Closures
16:07 Key Objectives: Project Accelerate Breakdown
21:01 Measurable Goals vs. Generic Objectives
24:32 The Role of Season Pass Programs
25:18 Improving Food and Beverage Quality
28:53 Halloween Events as Revenue Boosters
30:19 Closing Thoughts on Six Flags Strategy
32:04 Outro and Unhinged Episode Tease
