Universal’s Horror Unleashed is officially opening in Las Vegas on August 14th—but will it succeed? Meanwhile, China’s tourism industry is rebounding, with the government aggressively fueling growth through investments, policy changes, and new attractions.
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This week, we break down Horror Unleashed’s opening details, including ticket pricing and what guests can expect. But with a challenging location at AREA15 and IPs that feel familiar rather than fresh, we discuss whether Universal’s year-round haunt is built for long-term success.
Then, we shift focus to China’s massive tourism revival—including record-breaking attendance at Harbin’s Ice Festival, Hong Kong’s visitor rebound, and Warner Bros. bringing a Harry Potter Studio Tour to Shanghai. What does this mean for global theme park trends? And is China reclaiming its status as the next big market for attractions?
00:00 - Intro: Horror Unleashed & China’s Tourism Boom
01:30 - Universal Horror Unleashed: What We Know So Far
04:50 - Can Year-Round Horror Work in Vegas?
09:20 - AREA15’s Location Challenge: Who Will Visit?
14:10 - China’s Tourism Recovery: Key Policy Changes
18:30 - Harbin Ice Festival Breaks Records
22:45 - Harry Potter Studio Tour Coming to Shanghai
26:50 - Hong Kong’s Tourism Shift: More Visitors, Less Spending
30:00 - Wrap-Up: What This Means for the Attractions Industry
