This week, we connect two seemingly unrelated stories—the devastating California wildfires and TikTok’s temporary shutdown—to explore a common theme: crisis planning. With wildfires displacing employees and closing theme parks, and TikTok’s uncertainty highlighting the risks of "rented land," we examine how the attractions industry can better prepare for disruptions. From employee housing to social media strategies, this episode delves into what parks must do to adapt to a world of increasing unpredictability.
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Chapters
00:00 - Intro: Connecting Wildfires and TikTok
01:35 - California Wildfires: Impact on Theme Parks
03:50 - Disney and Comcast Donations: Supporting Employees
08:00 - The Growing Need for Crisis Planning in Parks
11:45 - TikTok Shutdown: Impacts on Marketing and Creators
14:25 - Rented Land: Why Parks Must Diversify Marketing Channels
18:10 - Treating Creators as Marketing Extensions
21:05 - Lessons from Both Crises: Planning for Disruptions
23:45 - Wrap-Up: Building Resilience for the Future
