Park Power Play: Herschend's Bold Acquisition Reshapes the Theme Park Landscape
This week we analyze Herschend's strategic acquisition of Palace Entertainment's U.S. properties, potentially establishing them as a major third-place challenger in the theme park industry.
This week we analyze Herschend's strategic acquisition of Palace Entertainment's U.S. properties, potentially establishing them as a major third-place challenger in the theme park industry. Unlike the public Six Flags-Cedar Fair merger, this private company acquisition brings a different approach—emphasizing people-first culture, regional park identity, and quality entertainment experiences. With annual visitors projected to reach 20 million, Herschend is positioning itself alongside industry giants while maintaining its commitment to employee development and local communities. Plus, we explore Disney's new velvet rope experiences: an adults-only lounge in Epcot and a third exclusive DVC member retreat. Is consolidation the future of themed entertainment, or does Herschend's regional focus offer a different path forward?
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Scott Swenson, ICAE
For over 30 years, Scott Swenson has been bringing stories to life as a writer, director, producer, and performer. His work in theme parks, consumer events, live theatre, and television has given him a broad spectrum of experiences. In 2014, after 21 years with SeaWorld Parks and Entertainment, Scott formed Scott Swenson Creative Development. Since then he has been providing impactful experiences for clients around the world. Whether he is installing shows on cruise ships or creating seasonal festivals for theme parks, writing educational presentations for zoos and museums or training the next generation of attractions professionals, Scott is always finding new ways to tell stories that engage, educate and entertain.
Philip Hernandez, ICAE
CEO of Gantom, Publisher of Haunted Attraction Network
Philip is a journalist reporting on the Haunted House Industry, Horror events, Theme Parks, and Halloween. He is also the CEO of Gantom Lighting and Founder / Publisher of the Haunted Attraction Network, the haunted attraction industry's most prominent news media source. He is based in Los Angeles.
