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Sept. 16, 2024

Is Dark Nights the Future of Halloween at Seasonal Parks?

This week, we discuss Dark Nights at Hershey Park and Field of Screams, which both opened last weekend.

It's our four-year anniversary, and we're celebrating by launching a Patreon for our Unhinged content. Find it here.

This week, we discuss Dark Nights at Hersheypark and Field of Screams, which opened last weekend. Hersheypark now offers 5 haunted houses, 3 scare zones, and live entertainment for its 'Dark Nights' event - which is included in daytime admission; could this be the future of Halloween at seasonal attractions? We also discuss Universal's new Butterbeer offering at CityWalk and the upcoming Wicked experience before addressing the controversial funding cap on Disney's Aspire program. 

BREAKDOWN

  • Dark Nights at Hersheypark: Philip shares his experience from opening weekend. The event features five haunted houses and three scare zones, with an Avenue of the Afterlife that offers a scare-free, party atmosphere. Philip believes this well-rounded event could stand alone as a separately ticketed experience.
  • Field of Screams (Lancaster, PA): Philip compares the experience to Hersheypark, noting it as the place for older teens seeking more intense scares. With three haunted houses, a hayride, and a 21+ bar area, the event offers excellent value at a lower price point than larger attractions like Halloween Horror Nights.

In the news segment:

  • Butterbeer at CityWalk (Universal Orlando): Butterbeer will soon be sold outside of the Wizarding World at CityWalk in Orlando. Philip and Scott discuss how this move could affect the themed world-building Universal has crafted.
  • Wicked: The Experience: Universal Studios is launching a Wicked-themed experience in both Florida and Hollywood to promote the upcoming film. The hosts highlight how this could be a strong, immersive retail and promotional model for Universal.
  • Disney Aspire Program Changes: Disney is capping their Aspire tuition reimbursement program at $5,250 annually, down from the previous full coverage benefit. Philip expresses concern over the impact on cast members, while Scott discusses how Disney’s decision may reflect current staffing trends.
Transcript

Philip (00:01.582)
from our studios in Tampa and Los Angeles this week. This is Green Tag Theme Park in 30, where we cover the top theme park news from each week and kind of ask questions, discuss why it's important. I'm joined as always by my co -host, Scott Swenson of Scott Swenson Career Development. And just a reminder, we have been doing this show for over four years, which we kind of forgot about, but.

Scott (00:23.388)
Yeah, we have to remind everybody else because we completely forgot is basically what Phillip's trying to say, but we, said we would have celebrated our four year anniversary, what two weeks ago, three weeks ago, something like that.

Philip (00:26.402)
We completely forgot.

Philip (00:32.788)
Ish, yeah, I think September 6th was around there.

Scott (00:36.37)
So happy anniversary, Philip.

Philip (00:37.826)
I know it's great. can't believe it. You know, this is the longest commitment I had and I'm just gonna, or maybe not. I don't know. This is my longest committed relationships.

Scott (00:43.398)
Well, actually it is.

Scott (00:52.902)
Yeah, much is. But I think the reason it's gone on for so long is because we're never in the same state or sometimes country. So we just get together and ramble and people listen. So that's great.

Philip (00:54.599)
Here we go. So yeah, in celebration.

Philip (01:06.232)
That could be it. That could be it. Maybe that's the key.

Philip (01:11.982)
Well, in celebration of that, we have opened a Patreon. You can go to patreon .com slash green tag. We have four bonus episodes already there. It's $4 a month, basically. It's $3 .99, but $4 a month. And you get access to a Patreon chat where you can put in topics you might want us to discuss. And then you can also get bonus content we're going to be recording, usually a bonus episode weekly, roughly, depending on our schedules. But

It's a lot of, so if you want a lot of extra, much more unhinged content, it's patreon .com slash green tag. It gets you a dedicated RSS feed so you can actually just add that bonus feed to your regular podcast player. So it's not only good to be in Patreon to listen, you can add that bonus feed to all your other podcast players and listen to us in whatever platform you would like to.

Scott (02:03.314)
So it's basically green tagged unhinged. I like that. I think that works.

Philip (02:05.644)
Yes, I should have called it that I call it green tag pro, which is probably the wrong name. It's definitely less professional.

Scott (02:11.052)
Yeah, because we're significantly less professional once we get... Yeah, just so you guys who are listening, just so you know, basically what happens is after each recording, what we'll do is we'll be like, wait, what didn't we say or what couldn't we say in the show? So for whatever reason, whether it was professional or just we didn't have time for it or...

Philip (02:23.405)
Yeah.

Scott (02:29.912)
you know, we will like even if we like for the few times that we disagree and see things differently, that argument goes into unhinged. I'm sorry, it goes into pro. Yeah, I'm going to call it unhinged from now on. Sorry. It's but it that goes into that kind of content or even we'll say things like this isn't really this isn't really fit within the show, but it's something I think would fit in the in the bonus content. So let's go ahead and do that. But, you know, obviously.

If you look at the structure of it, it's not going to, we're not going to end up quitting our jobs because of the Patreon account. it's just, think of it like a tip jar. If over the last four years you've gotten some good information from us and you'd like to continue to hear us ramble and continue to support us in what we do and support our bad behavior, it would be a great opportunity to go to Patreon and add this extra bonus content. Cause like I said, it's sort of like getting an extra show a week and depending on where we go, what we do,

Philip (03:04.738)
Yep. Yep.

Scott (03:27.196)
there may be some other opportunities to throw in some bonus content in there as well. So we'll just kind of see where that all heads. So if you can join us, thanks, that'd be great.

Philip (03:33.92)
Yeah. Okay.

Onto the show now. I thought we'd start off this week with some trip reports because those seem to be doing pretty well. So we'll continue and it's Halloween. So, you know, it's kind of what we do. So this past weekend, I went to the opening weekend of Dark Nights at Hershey Park and I went to the opening weekend of Field of Screams in Lancaster, Pennsylvania. So Dark Nights at Hershey Park. It opened on Friday the 13th, which was the early, you know, early for that.

show. They have 500 houses this year, they opened a new haunted house called the state of evil. And they also rearranged some of the park to have what they're calling an avenue of the afterlife, which is basic. So basically, to give the big structure, 500 houses, three scare zones, they do have a new kid show as well. And now what they're doing is they're basically clustering the haunts in one area, and then they're making the like,

Scott (04:08.113)
Mm

Philip (04:37.356)
the rest of the area like a scare free zone. And this Avenue of the afterlife is like a pathway that can lead you from like, it's a no scare pathway that can take you from one part of the place to the other. So it's possible to get through the entire event now without encountering a scare zone. So basically they've kind of divided it up. So like, these are the scare areas, these are non -scare areas. And the Avenue of the afterlife is more like a party zone now. So there's a DJ, there's actually a...

scare actor meet and greet where they're not scaring you. You're taking photos and you can talk with them. There's like a little circus performers and then there's all the food. instead of having to go into the scare zone to get the tasting card food, now you can like, they're all in the avenue. So you can just go the avenue and get them there or they're in an entryway or somewhere that's not scared. So it's not like, it's still themed, right?

It's a more of a family, it's a kid -friendly zone, I think, basically, instead of being scary. And of course, they have the Slider Show. They have a Slider Showcase this year as well in the evening, which is different. So they have like the Slider Show, but then afterwards, the Sliders do meet and greets, and they take pictures with people and do that whole thing. And then A State of Evil. And A State of Evil, their new haunted house, think of it kind of like Haunted Mansion, where you're going to Haunted Mansion.

In essence, the idea is you're going into tour an estate that is for sale. But of course it's haunted. And as you go in the initial hallway, you see all the portraits of the previous owners and you watch through the decades. So you can actually see the portraits like, you know, get more modern as you go through the decades. And it turns out that, you know, each previous owner obviously died in the house and each one had a different deadly sin that they kind of caused, led to their death. So as you go through the house,

Each room is like haunted by that. So you can see the different decades in each room and you can see the deadly sins in each room. So it's not gory like they did with with a anti -mortems abattoir last year. So to me, I actually feel like this is this event is finished. Keep in mind also, it's all included in your ticket. There's no extra fee.

Scott (07:01.276)
Yeah, I was just gonna say, this is the perfect way to handle a non -separate ticketed event. This idea of clustering all the scary stuff in one space, this is something that SeaWorld San Antonio did many, many years ago before they decided to really go all out. And they used to separate it, originally they separated it by time of day, and then they separated it by location.

And now they're just spooky yuki yuki all the time. yeah, I think that if you're doing it as a mix in, I think this makes perfect sense. Because that way you're not having to communicate to people that this is not our daytime brand. This is both. I also think it encourages people to come. Now, is Hershey's a seasonal park? Is it not?

Philip (08:00.812)
Yes, it is relatively seasonal, so they're not open like, you know, the entire time. Yep. Yep. Yep.

Scott (08:06.524)
Yeah, they're seasonal like Bush Gardens Williamsburg is seasonal. In the fact that, so they need this little punch, this little extra punch right before they close, or go to significantly reduced hours. so, it's obviously working for them as a mix in, but it sounds to me, now I've not visited, but it sounds to me like they actually have enough content that they could do it as a separate ticketed event if they chose to.

Philip (08:20.279)
Yeah.

Philip (08:35.938)
Yes.

Scott (08:37.409)
But this sounds like a perfect opportunity to terrify those who want to be terrified and to play the more playful fantasy side for families that don't.

Philip (08:49.216)
I do think that that's the thing that, so I think taking a step back and looking at this event, I think this is a pretty, dare I say like perfect event. Like I think it's really well done and to me it represents a little bit where theme parks are gonna be going in some fashion because the value add here for season pass holders is tremendous. And then it leads right into Christmas, which again is also not separately ticketed.

So, and I do know that the season pass holders visit an average of two to three times the Halloween event. So I think that's pretty good. And basically then you have the Tasting Pass, which is $30 for five items, you know? And so I think it's great because for their market, again, for their market, which is families up to like, you know, young teenagers, like up to 16 would be kind of like, I think the top end of that. So.

I think it's perfect because it is truly where the younger siblings could hang out in the Avenue of the afterlife. The older ones could go get in line for a haunted house and come back and meet them. They can get food. They can do the rides. You know, they get the whole package really there. It's all included. And to your point about this, I do think that, and this is the key, I think this is where I think other parks kind of mess up or they can't justify it or whatever. Like the Dark Nights event is good enough.

that it could be a separately ticketed event. Like it stands on its own. It doesn't need the rest of the park. And that is the key because 500 houses is a lot and three scare zones is a lot. And when you get in the thick of the season, I know those lines can get up to, you know, an hour per house when you get really into the really heavy times, which is just like every other house, every other park, right? So essentially that's like five hours just right there. Plus the scare zones and the slider show.

You know, and there's also, they're also testing out a show in one of their scare zones that hasn't been, you know, really fully released yet. That's a full event that you could charge a ticket for, but that's why to me it works because you can include it, but it can stand alone on its own. And these are good houses and they're well -designed houses built by Adirondack. They have story, they have progression. They have good acting. I mean, they're not,

Philip (11:12.962)
We might talk about this in the bonus show, but they're not like what Six Flags is putting up and trying to call a haunted house. You know, these are not like a two by fours painted black period, right? Which is kind of what we're seeing at Six Flags. Like these are like real fabricated houses with effects and lighting. And the people say that, you know, talking to the guests, the guests realize how good they are. People say they're beautiful, they're great. And I love, what I love hearing is I love

Scott (11:25.298)
Mm -hmm.

Philip (11:41.902)
the parents saying, those are great houses, I don't need to stand in line for 60 minutes, I'm gonna sit over here and get a drink and watch this thing, but I'm gonna let the kids go do it. And I'm like, that's exactly what they want.

Scott (11:54.674)
Well, another thing for seasonal parks too that we have to take into consideration is seasonal parks, even though they don't necessarily do a separate ticketed event, it is in essence a separate ticketed event because it extends their season. you know, I know that like Busch Gardens Williamsburg, for example, when it first started doing

Philip (12:08.858)
nature.

Scott (12:17.424)
when it first started doing Halloween, would end, the park would go to weekends only and then close on October 31st. And that was before they started doing Howliscream, that was when they were just doing Trick or Treat in the games area. So even though it's not considered a separate ticketed event,

it kind of acts like a separate ticketed event because it is an extension of their season. It's extra days that they're adding into their season that are viable and that are as viable as a day in the middle of the summer. So I think that that's one thing that's important to recognize that even though for a seasonal park, it's not a day ticket and a night ticket, it is in essence a full price admission. Now, the nice thing is with Hershey,

It is included in the season pass, but it is an extra ticket in and of itself because it's really extending. It's a justification to extend the season. And it's certainly a justification to bring people back who've enjoyed the park over the summer. So to your point, Philip, I think it is a very good model for a seasonal park. I have heard nothing but positive reviews. So I'm glad to hear that your feeling is the same.

Philip (13:34.626)
Yep, it definitely, think so far, has been one of my favorite events. If you wanna see more about it, I do have a video that kinda goes through the entire thing. we'll, I don't know if I'll, hopefully I'll remember to put that in the show notes, but otherwise you could just go on YouTube and look for it. So I also went to Field of Screams and to me, this ecosystem is pretty perfect. So Field of Screams is pretty clearly...

where the teenagers go once they don't want to hang out with their family anymore. Or, you know, where the teenagers go when, like, they go to Hershey maybe with their family or do whatever with their larger group of friends or however they want to do that. And then they go to Field of Screams really just, like, with their friend group that's older. That's how, and I see this as a great ecosystem. I think this whole thing works really well. I only visited Field of Screams, but of course, Scott, I know there are a lot of other haunts in the area. So I'm not trying to say those are not good. It's just I only went to Field of Screams, but...

Scott (14:29.565)
Mm

Philip (14:29.646)
There's Jason's Woods, know, there's Eastern State, pay attention. There's so many great places in that area that I think serve the same niche where they serve to fill that older crowd. And Field of Screams is excellent. It's always on point. You know, they've been doing this for 32 years, so their 32nd year. And you have the 300 houses and the hayride and actors can touch you there. And they do not in a bad way, obviously, but they do it in a creepy, scary way, you know.

keeping mindful of the touch points, mainly shoulders and neck type of things and ankles. So, you know, it's done really well, but it is definitely a very intense experience, especially when you look at, you know, comparing it to Hershey. I think it's, but they do a great job as well of having their midway. So this year they added a themed bar. I think it's called the chainsaw bar, but it's cute. basically they're trying to make it where there's like a

an area where you have like 21 and over, right? Which is the bar area for those people to hang out without kids or screaming and just kind of drink and hang out. And, and then you have the midway with the food trucks, which is where, you know, you get the carnival games and the food trucks and, the, have a stage where a live band is playing on weekends. So you've got that whole thing. And then you have the hayride and the two and the haunts. So I think again, it's also a very well -balanced event and

This is, think, where I'm thinking the trend more in my mind is like, to me, that's a little bit better than Horror Nights in a sense, because it's so, it's like $40. So it's, the price is so much less and the value is the same, right? The level of detail in the sets, one could argue it's even better because I know that Nocturnal Wasteland, you know, has a...

Same with Universal. Universal's like, we have a full plane and blah, blah. And I'm like, well, so does Nocturnal Wasteland. I don't know how they got it there, but there is a full -size plane in that haunt. it takes, whereas Universal Maze is average like four minutes walking time, that one takes like 12, right? it is, I think this is where you start to see independent attractions really shine, is where they can offer these things that actually the parks in many dimensions cannot compete with. They cannot compete with.

Scott (16:33.714)
Hmm?

Philip (16:55.662)
having that amount of space that they build on for 30 years, right? And then, and now that these parks, now that these independent attractions are adding stuff like the 21 and over bar to really flesh out their offerings, it's a fantastic evening. I think that we'll begin to see this more and more from independent attractions.

Scott (17:15.708)
Yeah, well, there's always been that trade off. The independent attraction is operating in a basically a different hierarchical structure. So there are certain things that they can get done more quickly, but they can't afford the IPs. And let me rephrase that. They can't afford to do the IPs legally. It doesn't mean they don't do it, but they can't afford to do the intellectual properties legally. And that really draws people in right away. I think the interesting thing just hopping back, well,

Philip (17:37.339)
Yep.

Scott (17:44.304)
talking about the ecosystem as a whole with Hershey, one of the things that theme parks have gone through, especially theme parks up north and especially seasonal parks, is the challenge of maintaining a safe environment during their Halloween events. And the approach that most of them have taken is to try to make certain that they can entice families and it's not just a place for teens and older to go and

Philip (18:02.882)
Yep.

Scott (18:14.76)
and raise hell. And so I think that that is something that it sounds like Hershey is honing in on. The other side, the other approach, and you briefly talked about it when you're talking about Field of Screams, is to do a 21 and up haunt, which I've done in Florida. But I think there is certainly a market for that as well. I think there's, as we are seeing,

with the expansion of Halloween events, not just in age demographic, but also in runtime, starting earlier and earlier and going later and later, basically budding into Christmas. The appeal of Halloween and dark fantasy is growing, and I think it's certainly something that everybody who's listening should, if you're not doing something that is Halloween related, find something that you are comfortable with that

either compliments or is in opposition to your day brand and see how you can either expand your demographic or expand your operating time.

Philip (19:24.846)
Yep. Okay, enough of that. Let's talk about some headlines now. Speaking of IPs. So Butterbeer is making its way into CityWalk in Orlando. The Universal CityWalk shopping and dining district in Orlando will expand its flagship Universal Studio Store in 2025.

with wings devoted entirely to Super Nintendo World and the Wizarding World of Harry Potter. In addition to merchandise, the expanded selection will also offer butter beer, marking the first time the signature beverage has been sold outside of a theme park at Universal Orlando. Seeing as CityWalk doesn't charge an admission fee, it's quite the perk for guests visiting CityWalk without theme park tickets. I don't know how I feel about this actually, because it is really like a break in the story, where the whole idea originally with Harry Potter,

launched was a course that you could enter into the Wizarding World and that's where you would get these inclusive beverages. also Epic is opening, so I'm sure that they want to do some stuff that is a draw, you know, over to CityWalk away from the Epic area. But I don't know, does this irreparably damage the brand or not? What you think,

Scott (20:37.168)
Well, I mean, considering the fact that, you could, if you Google it, you can find the recipe for butter beer and you can make it at home. so there's that, but to me, I, when I first read this, I, I looked at it I went.

Philip (20:41.901)
Yeah.

Scott (20:50.624)
this is a result of the drone show over at Disney Springs. So basically what happened was with the drone show with adding a, essence, a free show, well, not in essence, it was, and adding a free signature event to the formerly only shopping area.

Philip (20:54.637)
Yeah.

Scott (21:08.644)
of Disney brought it reinvigorated everything. The restaurants showed higher than normal per caps. The stores showed higher than normal per caps. All you had to do is walk through Disney Springs while the while the drone show was was running. And you realize people made it a a specifically targeted location. I think that this to me is sort of universal tipping, dipping their toe into the here's something that it's still exclusive to us.

It's still exclusive to Universal, but... And it will hopefully draw more people, draw more attention, draw people over, as you say, from Epic. But I see what you're saying as far as the world building, the breaking down of the world building a little bit by putting it outside the actual Wizarding World. But I will tell you, whether it does or not, when you are...

Philip (21:54.232)
Yep. Yep.

Scott (22:04.838)
When you are drinking a butter beer in Hogsmeade, it tastes different than when you're drinking a butter beer in a retail location.

Philip (22:11.81)
Right, that's what I was gonna say. I agree, yeah. Yeah, I'm not sure, I even think it could fit into the world building if they tried. I guess they didn't, we don't know, I guess it hasn't opened. But you I could see where they could do it where it's like, almost like, you know, back when they were doing like the underground alcohol.

of stuff, you know, where you're like, we're not supposed to be selling this butter beer, know, we smuggled it out for you. And like, here it is. You could do it in a world building way. But I think to your point, it's really just going to be about the fact that you're not doing it in the theme environment. And everyone knows that makes things taste better. We eat with our eyes.

Scott (22:53.272)
Mm hmm. Mm hmm. Yeah. You know, it's like when you eat at Broomsticks in Hogsmeade, are, your food tastes magical. And it's because of where you are. Now, granted, the quality is also really good, but the it's it's the environment and the world building that really makes it something special.

Philip (23:14.06)
Yep. So also, we heard more about the Wicked, the Experience, which is coming to Universal Studios Florida as well. So the same area, but inside the park. So this is actually inside of the Universal Studios Florida. It's in that space, right as you walk in across from the morning cafe that's right there.

So, a Wicked themed experiences are opening at Universal theme parks on both coasts, all in celebration of the new Wicked film, which is in theaters November 22nd. And at Universal Studios Florida in Orlando, Wicked the experience will open in late October. The walkthrough attraction will feature costumes and props from the movies as well as specialty merchandise and snacks. Wicked the experience will replace a recently closed adjoining gift shops at the front of Universal Studios Florida themed Hello Kitty and Betty Boop. So,

We don't have, obviously we're not known until they actually open what it looks like, but it sounds like it's gonna be a pretty classic, almost like those touring exhibits that they did with Harry Potter or with some of the other things. I think, again, with the asterisk depending on the execution when it actually opens, I think this is an incredible idea. think this is an area I think Universal especially could expand into.

Scott (24:19.164)
Mm

Philip (24:36.856)
And I'm really curious to see how it goes. mean, we've seen the tribute store kind of grow into this year round immersive walkthrough experience over the years. And we know, as in Scott and I, and all of you listening know that themed retail is really picking up steam again, because like we just talked about, it's much, you know, shopping in that environment and you know, that whole thing makes shopping more of an experience. And I think if Universal...

Essentially, this reminds me of what they do in Hollywood, right? When they open a new film in Hollywood, you know, there's always like, when it came out, they built the whole haunted house and it's free and they put it down there. They had the nun experience. You know, there's always these like pop -up experiences to push the movies that happen in Hollywood. But essentially, if it's Universal doing it, so Universal has the IP and then Universal can build and manage its own IP, but they could put it in a theme park, you know, where they don't need to...

essentially pay rent, right? They don't have to release the space or whatever, it's a controlled space. But they could still build an experience to push the movie. I think this could be a thing that could do really, really well. And really, it's something that, again, Universal is uniquely positioned. It's within the realm of expertise in every dimension. So I'm excited to see this and maybe future.

Scott (25:56.776)
Mm

Philip (26:01.134)
portions of this to really get back to what they're good at, which is pushing their movies.

Scott (26:05.702)
Well, and once again, it's nothing new. Universal has done this, has done pop -ups like this for previous films. Disney has done it. I actually refer to it as the Planet Hollywood approach. Only instead of doing music, they're doing film and the films that are coming out and promoting them.

Philip (26:08.492)
Yeah.

Philip (26:19.756)
Yeah.

Scott (26:28.968)
Because again, they have all the stuff. They've already got, they've already paid for all the costumes. They paid for all the props. Yes, they have to, they have to invest in a way to display them, but that's why it's always tied to culinary and merchandise. And the culinary and merchandise really is nothing usually. Now, again, we'll see how this one is executed, but usually the culinary and merchandise is nothing too far over the top. It's just, you know, got wicked on it.

Philip (26:31.32)
Yep, we have all the stuff.

Scott (26:59.312)
or something that is wicked adjacent and that way they can again encourage you to buy by world building, by taking you into the world of the film and giving you sort of a behind the scenes peek at what you're gonna go see. So if you have not seen the film, it might encourage you to go and drop the bucks to see the movie. If you have seen the movie, you're definitely gonna wanna go see the experience so that you can see the behind the scenes. I think it works.

Philip (27:23.822)
Mm -hmm.

Scott (27:27.154)
to promote both the parks and to promote the film. I doubt, and I could be wrong, but I doubt that Wicked the Film will have such a rabid fan base that it will drive attendance at the park. But if you're at the park, I think you'd definitely go and see it and perhaps pick up one of your favorite pieces of kitsch, you know.

Philip (27:39.99)
Yeah, yeah. Yeah.

Philip (27:49.912)
Yep, agree. Okay.

Scott (27:52.508)
Yeah, think it's a great idea and I think this kind of thing should continue. But again, it's kind of full circle. They've come back to it now. Because they used to do that in the studios tour all the time. There would be a pop -up section that was just for the new film that was coming out, the new hot product.

Philip (28:00.322)
Yep, exactly.

Philip (28:14.646)
Okay, really quick. We do have a few extra minutes because we took a little time at the beginning, but our

Our last story here is about the Disney Aspire program and it looks like they are putting a funding cap on the Aspire program. So those that don't know the Aspire program benefit, which formally provided 100 % college tuition to eligible workers, they're now putting a funding cap on that. Disney Cast members participating in the Aspire college tuition service will soon be subject to a $5 ,250 annual funding cap. And the change will take place November 27th of this year.

The Aspire program formerly covered a hundred percent of college tuition plus textbooks and fees over eligible workers at select universities. The Walt Disney Company employs over 90 ,000 workers worldwide. And the Aspire program launched in 2018 and by 2021, the program had already achieved its five -year goal of investing 150 million into its cast members education. By August 23, nearly 4 ,000 cast members had graduated college through the Aspire program. What the heck, Scott? What is...

What on earth? I don't know. mean, again, my hot take is it's a terrible idea, especially now. It's a terrible idea because I know a lot of people who are really only doing Disney because of the Aspire program. But what's your take, Scott?

Scott (29:40.092)
Well, you know, I

To be on a positive note, it is a benefit that is not offered even at the CAP that's not offered by any other theme park. So it's still above and beyond the... Dollywood, you are correct. Sorry. Any other theme park? I think of any other theme park in Orlando or in the Florida market. Yes, Dollywood is, Herschend is amazing with that. They really kind of wrote the book on it. Literally, actually, there's a book out there. But...

Philip (29:53.996)
Yeah. Well, Dollywood, Dollywood does it.

Scott (30:12.04)
You know, so on the plus side, 5 ,200 annually for a college student to pay for whatever is not, it ain't chump change. I mean, it's still enough reason. in true Disney form, you know, they will test how far financially they can go. Sometimes those tests fail, sometimes they succeed, but they always provide a great deal of data. So if they discover that by putting this cap on it, they lose, you know,

50 % of their college age cast members, then they may say, well, that was a bad idea. We got to, got to raise that back up. I think they're also looking at the fact that they're looking, they're hoping that the, the trend for staffing is still equalizing and coming back from, the, the, the COVID years, and they may not need this benefit.

Philip (31:10.147)
Mm.

Scott (31:10.202)
in order to accomplish what it set out to do. I think it's a great benefit. I don't mean to belittle it in any way, shape or form, but it is a benefit that is designed to serve a completely different purpose. is not completely altruistic. It is to make sure that the staffing is filled. And I'm just hoping that they're right, that staffing is coming back, but I'm not really experiencing that. But we don't have time to talk about that because we are out of time. So what we're gonna do is we're gonna continue this conversation.

Philip (31:36.494)
Thanks

Scott (31:39.464)
in what I'm still going to refer to as Green Tag Unhinged, also known as Green Tag Pro. And we will have this staffing discussion in our show, which we will record in just a few moments. But if you'd like to hear that, go to Patreon, find us, because you can join. But until next week, on behalf of Philip Hernandez and myself, Scott Swenson, this is Green Tag Theme Parking 30, and we will see you next week.