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Scott Swenson, ICAE

Scott Swenson, ICAE Profile Photo

For over 30 years, Scott Swenson has been bringing stories to life as a writer, director, producer, and performer. His work in theme parks, consumer events, live theatre, and television has given him a broad spectrum of experiences. In 2014, after 21 years with SeaWorld Parks and Entertainment, Scott formed Scott Swenson Creative Development. Since then he has been providing impactful experiences for clients around the world. Whether he is installing shows on cruise ships or creating seasonal festivals for theme parks, writing educational presentations for zoos and museums or training the next generation of attractions professionals, Scott is always finding new ways to tell stories that engage, educate and entertain.

March 24, 2025

Park Power Play: Herschend's Bold Acquisition Reshapes the Theme Park Landscape

This week we analyze Herschend's strategic acquisition of Palace Entertainment's U.S. properties, potentially establishing them as a major third-place challenger in the theme park industry.
March 16, 2025

Tariffs & Terror: Why and How Universal is Diversifying in an Unpredictable Market

Amid tariff concerns and market volatility, we explore how Universal is strategically diversifying its entertainment portfolio.
March 8, 2025

Six Flags & United Parks Earnings: Optimism or Trouble?

Six Flags reported a $206 million net loss for 2024—but investors are cautiously optimistic.
March 2, 2025

Will Horror Unleashed Succeed? And, Is China’s Tourism Coming Back?

Universal’s Horror Unleashed is officially opening in Las Vegas on August 14th—but will it succeed? Meanwhile, China’s tourism industry is rebounding, but will it be enough?
Feb. 23, 2025

SPECIAL: LIVE From The IAAPA Middle East Trade Summit in Riyadh

Come with us to IAAPA's Middle East Trade Summit in Riyadh, Saudi Arabia.
Feb. 16, 2025

Fantasy Springs Boosts Tokyo Disney as Universal Tests LARPing

Tokyo Disney Resort is thriving with Fantasy Springs and seasonal events driving record-breaking revenue, while Universal Studios Hollywood is experimenting with a bold new event: Fan Fest Nights.
Feb. 10, 2025

Disney Q1 FY25 Earnings Deep Dive: Parks, Streaming, and ESPN’s Next Moves | Green Tagged

Is Disney’s success unstoppable? Despite rising ticket prices, hurricanes disrupting domestic parks, and the looming Epic Universe, Disney still delivered a strong quarter.
Feb. 3, 2025

Merlin Slashes Entertainment Jobs as Trump’s Tariffs Loom

Trump’s proposed tariffs could drive up costs for theme parks, and Merlin Entertainment is cutting live entertainment across multiple locations—but what does it all mean for the industry?
Jan. 26, 2025

Trump Policies and Theme Parks: Labor, Tariffs, Drones, and Ride Safety

Immigration reform, tariff hikes, federally controlled ride safety, and drone regulations - The Trump Administration's policies will shake up the theme park industry, and we must be ready.
Jan. 20, 2025

California Wildfires & TikTok Shutdown: Lessons for Attractions

This week, we connect two seemingly unrelated stories—the devastating California wildfires and TikTok’s temporary shutdown—to explore a common theme: crisis planning.