Sign up to get updates from us
For over 30 years, Scott Swenson has been bringing stories to life as a writer, director, producer, and performer. His work in theme parks, consumer events, live theatre, and television has given him a broad spectrum of experiences. In 2014, after 21 years with SeaWorld Parks and Entertainment, Scott formed Scott Swenson Creative Development. Since then he has been providing impactful experiences for clients around the world. Whether he is installing shows on cruise ships or creating seasonal festivals for theme parks, writing educational presentations for zoos and museums or training the next generation of attractions professionals, Scott is always finding new ways to tell stories that engage, educate and entertain.
Tokyo Disney Resort is thriving with Fantasy Springs and seasonal events driving record-breaking revenue, while Universal Studios Hollywood is experimenting with a bold new event: Fan Fest Nights.
Is Disney’s success unstoppable? Despite rising ticket prices, hurricanes disrupting domestic parks, and the looming Epic Universe, Disney still delivered a strong quarter.
Trump’s proposed tariffs could drive up costs for theme parks, and Merlin Entertainment is cutting live entertainment across multiple locations—but what does it all mean for the industry?
Immigration reform, tariff hikes, federally controlled ride safety, and drone regulations - The Trump Administration's policies will shake up the theme park industry, and we must be ready.
This week, we connect two seemingly unrelated stories—the devastating California wildfires and TikTok’s temporary shutdown—to explore a common theme: crisis planning.