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Oriental Land expands cruises as China's Tourism Recovers; both underscore global trends toward experiential, human-centric attractions—but did the U.S. get that memo?
Tokyo Disneyland operator Oriental Land unveiled an ambitious USD 2.1 billion plan to launch an "offshore theme park" cruise by 2028, aiming to reduce its reliance on Maihama operations. This approach mirrors Disney's investment in cruises, which we discussed last week. While Disney has a smaller share of the cruise market, it has significantly less debt. Attendance rates rose from 63% in 2022 to 97% in 2024. Meanwhile, China's theme parks drive inbound tourism, now ranking alongside iconic attractions like the Great Wall and the Palace Museum. These significant shifts underscore global trends toward experiential, human-centric attractions—but did the U.S. get that memo?
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