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Universal Episodes

March 31, 2025

The US Has a Branding Problem: Tourism Decline Threatens Theme Parks

International tourism to the US is projected to decline by at least 5% this year instead of the expected 9% growth, threatening a $72 billion reduction in total travel spending.

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March 16, 2025

Tariffs & Terror: Why and How Universal is Diversifying in an Unpredi…

Amid tariff concerns and market volatility, we explore how Universal is strategically diversifying its entertainment portfolio.

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March 2, 2025

Will Horror Unleashed Succeed? And, Is China’s Tourism Coming Back?

Universal’s Horror Unleashed is officially opening in Las Vegas on August 14th—but will it succeed? Meanwhile, China’s tourism industry is rebounding, but will it be enough?

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