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The US Has a Branding Problem: Tourism Decline Threatens Theme Parks

International tourism to the US is projected to decline by at least 5% this year instead of the expected 9% growth, threatening a $72 billion reduction in total travel spending. We analyze the factors behind this dramatic shift—from policy changes to...

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March 31, 2025

The US Has a Branding Problem: Tourism Decline Threatens Theme Parks

International tourism to the US is projected to decline by at least 5% this year instead of the expected 9% growth, threatening a $72 billion reduction in total travel spending. We analyze the factors behind this dramatic shift—from policy changes to...

Listen to the Episode
March 24, 2025

Park Power Play: Herschend's Bold Acquisition Reshapes the Theme Park…

This week we analyze Herschend's strategic acquisition of Palace Entertainment's U.S. properties, potentially establishing them as a major third-place challenger in the theme park industry.

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March 16, 2025

Tariffs & Terror: Why and How Universal is Diversifying in an Unpredi…

Amid tariff concerns and market volatility, we explore how Universal is strategically diversifying its entertainment portfolio.

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March 8, 2025

Six Flags & United Parks Earnings: Optimism or Trouble?

Six Flags reported a $206 million net loss for 2024—but investors are cautiously optimistic.

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March 2, 2025

Will Horror Unleashed Succeed? And, Is China’s Tourism Coming Back?

Universal’s Horror Unleashed is officially opening in Las Vegas on August 14th—but will it succeed? Meanwhile, China’s tourism industry is rebounding, but will it be enough?

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Feb. 23, 2025

SPECIAL: LIVE From The IAAPA Middle East Trade Summit in Riyadh

Come with us to IAAPA's Middle East Trade Summit in Riyadh, Saudi Arabia.

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